Commercials that portray “a slice of life”, or choose one of the following: 1. Humor; 2. Sex (not in any particular sequence!) will always get noticed (yes I heard you say “cute babies or puppies”… that formula works too!).
The former format is of course deeper, as it potentially resonates with the audience.
Of course there’s NO GUARANTEE that the ad will make us buy more of that brand, BUT it will make us remember the ad long enough, as it’s a well-made story – regardless how brief – and something in it made us take notice and connect with it. Here’s one such TVC. Simply gorgeous!
Reminding us how precious time is, especially in the realm of spending it with our loved ones. Because kids grow up so fast, and in an instant they’re off to the world! It makes you want to hug your kids doesn’t it!!!??
Director and Producer: Keith Rose and Karen Kloppers at Velocity Films.
Coproducer: Maria Garofali at Pioneer Productions.
Director of photography: Keith Rose.
Post produced: Deliverance and Waterfront Post.
Editor: Ricky Boyd.
Music and sound design: Rob Schroeder.
Client: Allan Gray Investment Firm (“Time Flies” Campaign)
Creative Agency: King James, Cape Town, South Africa