Daily Archives: May 8, 2012

Lighter side of branding | Pepsi’s “Live For Now” attempts to connect with Youth

I spotted this new TVC for Pepsi during the airing of “The Voice”, and thought it was a great attempt to grab some attention and steal some limelight from its eternal rival, Coke…. NOT! Anyways I enjoyed the style and … Continue reading

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Lighter side of branding | The great bread balancing act

Great TVC for the chemical giant whose work we wouldn’t necessarily see out in the open.  I love ads that are shot in foreign countries, especially ones that aren’t easily guessed! Looking at the landscape, it looks subtropical… somewhere in … Continue reading

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Lighter side of branding | The loudest innovations are the quietest

Great TVC for the chemical giant whose work we wouldn’t necessarily see out in the open. The ad was shot in Brazil and looks quite the feat, photomontaging all those people on the moving train. Plenty blue screens I’m sure. … Continue reading

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Automotive Branding | The Power of Dreams… and the guts to pursue them

Honda is a well-known Japanese brand that comes with a pedigree all its own. Honda traces its DNA to its founder, the ever inquisitive Soichiro Honda, who many have called Japan’s Edison.  Without his tenacity and wit, there would be … Continue reading

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