Automotive Branding | The Power of Dreams… and the guts to pursue them

Honda is a well-known Japanese brand that comes with a pedigree all its own. Honda traces its DNA to its founder, the ever inquisitive Soichiro Honda, who many have called Japan’s Edison. 

Without his tenacity and wit, there would be no Civics, Accords, CRVs, bicycles, lawnmowers, powerboats and even jet planes and ASIMO the Robot.

Honda is, after all, a large manufacturing group that makes more things than reliable cars that garner awards around the world. So how does a company promote its other creations, if its mainly known for their cars?

Here’s how. Gorgeous scenery!  Just like a very short Hollywood flick!!  Great execution!

The commercial ends with a deep male voice with the following statement….

WHAT GOOD IS DREAMING IT,
IF YOU DON’T ACTUALLY DO IT?

It is, after all, part of Honda’s “The Power of Dreams” campaign from 2008.

Here’s another one of Honda’s brilliant ideas: get 19 skydivers to “spell out” H.O.N.D.A. They only have 3 minutes and 19 seconds to pull it off. And deliver they did!!

This gig was shot in Spain.

Inspiration: No Fat Clips; Civil Branding

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Japan, Spain and tagged , , , . Bookmark the permalink.

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