Lighter side of branding | Pepsi’s “Live For Now” attempts to connect with Youth

PhotobucketI spotted this new TVC for Pepsi during the airing of “The Voice”, and thought it was a great attempt to grab some attention and steal some limelight from its eternal rival, Coke…. NOT!

Anyways I enjoyed the style and execution. Interesting to see all the “frozen in time” scenes.

Looks like it was shot in Spain, I caught glimpses of La Tomatina Festival in the Valencian town of Buñol. This is part of Pepsi’s “Live for Now” campaign, featuring artist Nikki Minaj.

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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