Lighter side of branding | Pepsi’s “Live For Now” attempts to connect with Youth

PhotobucketI spotted this new TVC for Pepsi during the airing of “The Voice”, and thought it was a great attempt to grab some attention and steal some limelight from its eternal rival, Coke…. NOT!

Anyways I enjoyed the style and execution. Interesting to see all the “frozen in time” scenes.

Looks like it was shot in Spain, I caught glimpses of La Tomatina Festival in the Valencian town of Buñol. This is part of Pepsi’s “Live for Now” campaign, featuring artist Nikki Minaj.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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