Lighter side of branding | The great bread balancing act

Photobucket Pictures, Images and Photos Great TVC for the chemical giant whose work we wouldn’t necessarily see out in the open.  I love ads that are shot in foreign countries, especially ones that aren’t easily guessed!

Looking at the landscape, it looks subtropical… somewhere in South America or Southern Europe. In one of the scenes there’s a glimpse of a yellow tram which looks like the ones in Lisbon. So the TVC was shot in and around Lisbon or somewhere in Brazil.

Solutionism, the new Optimism.

Uploaded from the Photobucket iPad App

When Great Ideas Rise

Gluten sensitivity affects many people around the world. Dow has developed a plant-based cellulose that mimics gluten attributes and helps gluten-free bread, pasta and dough taste more like the real thing.

This is how the first idea for the TVC was developed, with the animated storyboard and background music. It’s very interesting to see the end result. It manages to stay true to the concept…

PS: Notice the church tower on the left? Totally reminds me of Prašná Brána (Powder Gate) in Prague, one of the main gates that guards the city’s world-famous stone bridge, Karlův most (Charles Bridge). Or could it also be the twin steeples of Our Lady of Týn Cathedal (Týnský Chrám) in Prague’s famous Old Town Square (Staroměstské Náměstí), just a hop and skip from Prašná Brána.

Uploaded from the Photobucket iPad AppUploaded from the Photobucket iPad AppPhotobucket
Prašná Brána (Powder Gate) [Left]; Our Lady of Týn Cathedal (Týnský Chrám) [Center & Right]
Inspiration: Dow


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Czech Republic, USA and tagged , , , , , , . Bookmark the permalink.

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