Lighter side of branding | The loudest innovations are the quietest

Photobucket Pictures, Images and Photos Great TVC for the chemical giant whose work we wouldn’t necessarily see out in the open.

The ad was shot in Brazil and looks quite the feat, photomontaging all those people on the moving train. Plenty blue screens I’m sure. I like their tagline though:

Solutionism, the new Optimism.

Uploaded from the Photobucket iPad App

An Idea So Loud it Doesn’t Make a Sound

As the global community continues to depend on railways for transportation, Dow is implementing technologies to reduce vibration and noise for both passengers and passersby

Inspiration: Dow


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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