To anyone who ever had an idea turned down; who went back to the drawing board after being told that it will never work; who could so easily have given up, but kept persevering; who knew that failure was just a part of the journey to success. A word of encouragement. Keep going. Keep going, for there’s only one thing greater than an idea and that’s a great idea. Do you believe in the power of dreams?”
~ The Power of Dreams, Honda
Here’s an excellent example how a brand can tell stories about their highest ideals, vision, mission, and values. And concurrently clearly present its Brand Promise not only to its customers, but – most importantly to itself. A tribute to its founder, the indefatigable Mr. Soichiro Honda, who built his namesake into a reputable brand that has always gone against the grain… beating the odds… against all the naysayers. The storytelling idea was encapsulated brilliantly through Honda’s “The Power of Dreams” Campaign that was launched in 2007. Here’s a look at the many different ways of how they it was executed. Various mediums, different styles, and genres of visual story telling.
And behind Honda’s idea on the pursuit of dreams is the hope that the audience will be inspired not merely to remember the car brand, but to strive for their dreams, and sail through adverse situation. …. conquer all the bumps in the road to personal victory.
I deliberately put each one in a separate post, so you can enjoy them individually.
“This Honda Power of Dreams campaign is our personal way of sharing who we are and what we stand for,” said Barbara Ponce, Manager of Corporate Advertising for American Honda Motor Co., Inc. “But, we’re not simply talking about Honda, we’re letting our actions, our products and our dreams speak for us. The home video format keeps it real, and at the same time opens new doors and perspectives that customers can discover for themselves at dreams.honda.com.”
Inspiration: Civil Branding