Have you ever written on a banana in biro? Its crazy but it works like a dream. You wish all writing could be this way. It flows. It’s smooth. It’s sensual. You get the urge to write poems; sonnets; odes to lilies. A strongly worded letter of complaint is impossible. It makes you realise that everything can be improved. That even the familiar can be looked at in a new light. And that imagination is more powerful than knowledge. Do you believe in the power of dreams?“
~ The Power of Dreams, Honda
Here’s an excellent example how a brand can tell stories about their highest ideals, vision, mission, and values. And concurrently clearly present its Brand Promise not only to its customers, but – most importantly to itself. A tribute to its founder, the indefatigable Mr. Soichiro Honda, who built his namesake into a reputable brand that has always gone against the grain… beating the odds… against all the naysayers. The storytelling idea was encapsulated brilliantly through Honda’s “The Power of Dreams” Campaign that was launched in 2007. Here’s a look at the many different ways of how they it was executed. Various mediums, different styles, and genres of visual story telling.
And behind Honda’s idea on the pursuit of dreams is the hope that the audience will be inspired not merely to remember the car brand, but to strive for their dreams, and sail through adverse situation. …. conquer all the bumps in the road to personal victory.
I deliberately put each one in a separate post, so you can enjoy them individually.
“This Honda Power of Dreams campaign is our personal way of sharing who we are and what we stand for,” said Barbara Ponce, Manager of Corporate Advertising for American Honda Motor Co., Inc. “But, we’re not simply talking about Honda, we’re letting our actions, our products and our dreams speak for us. The home video format keeps it real, and at the same time opens new doors and perspectives that customers can discover for themselves at dreams.honda.com.”