Monthly Archives: October 2012

Lighter side of branding | For all the potential slip ups in your life…

For all the risk that slows your life down out there, and of course all the potential banana peels in your way, rest assured there’s this insurance company to make it a little less painful. The copy of Swiss-based Elvia … Continue reading

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Quotes + Thoughts | Innovate or Die!

“Sin innovación no hay futuro (without innovation there is no future).” ~ Fundación Riojana para la Innovación (Rioja Foundation for Innovation, Spain)

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Lighter side of branding | Crowdsourcing for naming the plural form of Prius

You’ll remember my previous post on Toyota’s tapping into Social Media to help them decide on the plural form of Prius. This crowdsourcing approach was taken in two markets; the US and UK in 2011 and 2012 respectively. So it’s … Continue reading

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Lighter side of branding | 2013 Lexus GS

Car ads are interesting to watch as the brand builders know that we all have emotional bonds with our cars, and buying decisions are made beyond the functionality that the vehicles promise. Admittedly we all lust for them. It’s more … Continue reading

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Lighter side of branding | Prius’ “hum” TVC

The world’s best-selling hybrid vehicle, the Prius from Toyota, is also the pioneer of this type of hybrid/electric engine genre. So what do you do with a vehicle that is that popular? If you’re Toyota, you’d expand the families. As … Continue reading

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Lighter side of branding | Leaving obsolete technology in the dust

I love the opening scene in this TVC for the 2013 Lexus GS, where it shows all the obsolete technology of the past, including: a gargantuan-sized mobile phone (remember that brick phone? And it was bloody expensive too!); a Sony … Continue reading

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Lighter side of branding | Extreme Pogo Jumping – Hong Kong [3]

Here’s another look at extreme pogo jumping, this time in Lantau Island just outside Hong Kong. Courtesy of Xpogo. Indeed a very different angle of looking at a place, including Rio’s infamous favelas (slum areas), and Hong Kong’s skyscrapers that … Continue reading

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