Lighter side of branding | Graphics galore – Sherwin Williams [2]

There are some TVC’s that are breaking out of the mould, opting for attention-grabbing graphics to tell their story. in the era of growing sophistication of CGI’s, more realistic-looking Video Games, and all matters pertaining digital artistry, this trend is definitely here to stay.

Here’s a look at one such TVC from Sherwin Williams paints.

This one’s particularly interesting for this Sherwin Williams’ Brazilian TVC where they explore the sounds and dance moves that are popular in Brazil and other parts of South America. Featuring indigenous Brazilian birds and animals.

To see Sherwin Williams’ other TVCs from the same animated campaign, click here:  Sherwin Williams’ Bees; Sherwin Williams’ Forest; Sherwin Williams’ Big City.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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