It’s interesting to see a TVC for an American airliner that manages to show some improvement in how it’s positioned, after all US-based airlines have – for a very long time – been associated with nothing that makes flying exciting or memorable. They all fall into the big category of commodities, with no real brand standing out. Well, it’s not all bad news, some of the smaller airlines – mostly the LCCs – are making some waves. But more about that in another blog post, for now just sit back and enjoy this TVC for Delta Airlines, which I think captures the ideas on innovation and brand repositioning quite nicely.
At least it’s a decent attempt to position Delta away from its competition.