Lighter side of branding | Hair-raising road trips – China [6]

As with my previous post on Cadillac’s latest baby, the 2013 Cadillac ATS, with TVCs shot at four exotic locales of Morroco, Patagonia (Argentina), China, and Monte Carlo in Monaco (well this one’s not that exotic, but the thrill of driving at top speed along the city’s world-famous Grand Prix street circuit is thrilling nonethelss).

The random selection of shooting locations was not only for their natural beauty (that’s the part I like, perfect for all the armchair travelers and bucket list makers out there!), but also to demonstrate all the vehicle’s bells and whistles.

This is part of  “ATS vs. the World campaign, and here’s a look at their China location, shot the unbelievable Guoliang Tunnel. A bit of trivia: All the tunnels were apparently dug out by hand!!! 

Our guide, Ross, and driver, Derek, meet three of the men from Guoliang who were literally responsible for moving mountains to connect with the modern world, from selling almost everything they own to pay for hand tools and dynamite to laboring tirelessly for five years until striking golden sunlight on the other side of the mountain.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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