Lighter side of branding | Hair-raising road trips – Sand City, Morocco [4]

As with my previous post on Cadillac’s latest baby, the 2013 Cadillac ATS, with TVCs shot at four exotic locales of Morroco, Patagonia (Argentina), China, and Monte Carlo in Monaco (well this one’s not that exotic, but the thrill of driving at top speed along the city’s world-famous Grand Prix street circuit is thrilling nonethelss).

The random selection of shooting locations was not only for their natural beauty (that’s the part I like, perfect for all the armchair travelers and bucket list makers out there!), but also to demonstrate all the vehicle’s bells and whistles.

This is part of  “ATS vs. the World campaign, and here’s a look at their Morocco location, shot at the surrealistic looking Ait Benhaddou, an ancient fortress outside Marrakech

Take a front seat as our guides, Ross, and driver, Derek, travel to the fortified city of Ait Benhaddou, situated along the ancient caravan route that once connected the Saharan Desert to the bustling trade city of Marrakesh.

While at visiting this location, the crew also takes a look at the ancient tradition of weaving. Handcrafted by the desert people of Berber for whom living in area where the weather can turn for the worse in a matter of seconds, is well… second nature.

Journey inside the highly coveted and luxurious world of Moroccan rug weaving and witness firsthand the timeless craft honed by generations of Berber women at Ait Benhaddou.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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