Lighter side of branding | Hair-raising road trips – Monte Carlo [8]

As with my previous post on Cadillac’s latest baby, the 2013 Cadillac ATS, with TVCs shot at four exotic locales of Morroco, Patagonia (Argentina), China, and Monte Carlo in Monaco (well this one’s not that exotic, but the thrill of driving at top speed along the city’s world-famous Grand Prix street circuit is thrilling nonethelss).

The random selection of shooting locations was not only for their natural beauty (that’s the part I like, perfect for all the armchair travelers and bucket list makers out there!), but also to demonstrate all the vehicle’s bells and whistles.

This is part of  “ATS vs. the World campaign, and here’s a look at their Monte Carlo, Monaco location.

With severe elevation shifts and impossibly tight corners, the prestigious Monaco Grand Prix circuit is a true test of driver and machine, and a world-class destination to challenge the all-new ATS’s lightweight architecture and 2.0L turbo engine.

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In existence since 1888, Société Nautique de Monaco rowing club is the oldest sports club in Monaco. Our guide, Ross, and driver, Derek, meet with native rowing phenom Quentin Antognelli and take to the Bay of Monaco for a lesson in the finer points of moving as one at sea.

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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