Daily Archives: October 29, 2012

Lighter side of branding | 2013 Lexus GS

Car ads are interesting to watch as the brand builders know that we all have emotional bonds with our cars, and buying decisions are made beyond the functionality that the vehicles promise. Admittedly we all lust for them. It’s more … Continue reading

Posted in Ads, TVCs & Commercials, Japan, USA | Tagged , , , | Leave a comment

Lighter side of branding | Prius’ “hum” TVC

The world’s best-selling hybrid vehicle, the Prius from Toyota, is also the pioneer of this type of hybrid/electric engine genre. So what do you do with a vehicle that is that popular? If you’re Toyota, you’d expand the families. As … Continue reading

Posted in Ads, TVCs & Commercials, Japan, USA | Tagged , , , | Leave a comment

Lighter side of branding | Leaving obsolete technology in the dust

I love the opening scene in this TVC for the 2013 Lexus GS, where it shows all the obsolete technology of the past, including: a gargantuan-sized mobile phone (remember that brick phone? And it was bloody expensive too!); a Sony … Continue reading

Posted in Ads, TVCs & Commercials, Japan, USA | Tagged , , , | Leave a comment