Lighter side of branding | Prius’ “hum” TVC

The world’s best-selling hybrid vehicle, the Prius from Toyota, is also the pioneer of this type of hybrid/electric engine genre. So what do you do with a vehicle that is that popular? If you’re Toyota, you’d expand the families. As the old adage goes: “If it ain’t broken, don’t fix it!”


Introducing the extended family of Priuses (if you’re wondering about the correct plural form, you’re not alone! Toyota knew full well that such an opportunity to include the human universe was too good to pass, so they involved Social Media and trust left it to the masses to decide Prius in plural form). By the way, the survey result was: “PRII” (pronounced PREE-eye)!


Inspiration: Kicking Tires Blog

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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