You’ll remember my previous post on Toyota’s tapping into Social Media to help them decide on the plural form of Prius. This crowdsourcing approach was taken in two markets; the US and UK in 2011 and 2012 respectively. So it’s interesting to see how the two accents differ.
This was the UK teaser announcing the naming competition:
And as the dates were drawing closer, they created a follow-up reminder for people to vote that looked like this (notice that the UK TVC makes mention of the the result of the American campaign with the name “PRII“ (pronounced PREE-eye)!
Compare it to the American version from last year: