Monthly Archives: November 2012

Lighter side of branding | A glass of wine a day keeps the doctor away

The Italians have a saying: “Una cena senza vino e come una giornata senza sole.“ ~ Italian proverb which translates to: “Dinner without wine is like a day without sun”. And we all know about the health benefits of enjoying … Continue reading

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Lighter side of branding | A different perspective on beer bottles

I honestly don’t know whether this print ad for Romanian Beer Ursus (Bear in Latin) is real or it’s the work of a blogger who just flipped the green beer bottles upside down and gave us this comic relief. Ursus … Continue reading

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Lighter side of branding | Cheeky ad copy to lure travelers to get off their…

I found this while researching budget airlines for a Brand Strategy project for a client. I chuckled when I read this ad copy for Cebu Pacific, an LCC (Low Cost Carrier) from The Philippines. Notice the  cheeky ad that reads: … Continue reading

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Quotes + Thoughts | On the power of travel

I stumbled upon this quote in Sabine de Witt’s blog.  An avid traveler and blogger herself, Sabine clearly is motivated by a similar curiosity about the world that I share. “I’m in love with cities I’ve never been to  and … Continue reading

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Brand builders and their Craft | On developing a Brand Strategy

Because brands set expectations, customers tend to choose a safer option, or one that they are familiar with. Many people are more comfortable dealing with a known brand rather than to take a chance on a new or yet to … Continue reading

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Quotes + Thoughts | Pico Iyer on the power of travel

“We travel, initially, to lose ourselves; and we travel, next, to find ourselves. We travel to open our hearts and eyes and learn more about the world than our newspapers will accommodate. We travel to bring what little we can, … Continue reading

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Quotes + Thoughts | Mark Twain on the power of travel [2]

“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines, sail away from the safe harbor. Catch the trade winds in your sails. … Continue reading

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