Lighter side of life | A day in the life…

It’s a known fact that ads that sell are those that connect with the audience on an emotional level. But how do you draw the attention to an ad? There are generally two time-proven ways that sell every time: SEX orHUMOR. Showing some skin always works (Calvin Klein has built his entire brand – especially his perfumes – on this premise), as does humor.

Another way to grab attention is by featuring a “slice of life”, something from the daily life of the average Jane and Joe, that people can relate to. This TVC from Samsung Galaxy S III is a great example of this latter strategy.

A touching proposal at the airport, sharing what’s in your heart. A joyous marriage, capturing your best side. It responds to your voice. It helps you keep track of loved ones. It lets you do two things at once.

Create beautiful moments. Play together.

The Samsung GALAXY S III, designed for humans.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, South Korea, USA and tagged , , , , . Bookmark the permalink.

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