Daily Archives: November 4, 2012

Lighter side of branding | In pursuit of the finer things in life…

I like this TVC for this marquee from Japan that made a conscious decision in 1989 to challenge the dominance of European and American luxury car brands. The brand is a no brainer, we all know who it is, but … Continue reading

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Lighter side of branding | Because we all lust for what we don’t have

This TVC caught my attention for its “On Code” universal human trait: our desire to want things we cannot have. This may appear negative, but it was nicely captured by this Indian TVC for Max New York Life Insurance. All … Continue reading

Posted in Ads, TVCs & Commercials, India | Tagged , , , , | Leave a comment

The newfound appetite for Domestic Travel in Indonesia

My Dear Readers, it is with great delight that I share with you all, my son’s travel piece which was picked up by Jakarta-based Talkmen, an online men’s lifestyle magazine and translated it into Bahasa Indonesia. The story first appeared … Continue reading

Posted in Indonesia | Leave a comment