In my line of work as a Brand Story Teller and Brand Strategy Consultant, I’m fortunate enough to work on various projects, where no two are alike. It keeps my brains in overdrive mode to seek new ideas and my curiosity challenged as I look for ways to create pieces that communicate the Brand Message effectively.
I’m currently involved with a series of Advertorials for Citilink, an Indonesian Low Cost Carrier (aka Budget Airline) that is a spin off from Garuda Indonesia, the nation’s flag carrier. These ads appeared in the English edition of the Jakarta-based Tempo Business Magazine.
Luckily I’ve traveled to most of Citilink’s destinations, so writing about them and relating to Indonesia’s very diverse travel destinations is a little easier. This one is for Padang, West Sumatra, famed for its fiery cuisine, the entrepreneurial Minang people, and the land of many lakes framed by volcanoes and terraced rice fields that rival those in Bali.