Destination Branding | Selling the world’s least known travel destination [2]

PhotobucketIn my line of work as a Brand Story Teller and Brand Strategy Consultant, I’m fortunate enough to work on various projects, where no two are alike. It keeps my brains in overdrive mode to seek new ideas and my curiosity challenged as I look for ways to create pieces that communicate the Brand Message effectively.

I’m currently involved with a series of Advertorials for Citilink, an Indonesian Low Cost Carrier (aka Budget Airline) that is a spin off from Garuda Indonesia, the nation’s flag carrier. These ads appeared in the English edition of the Jakarta-based Tempo Business Magazine.

Luckily I’ve traveled to most of Citilink’s destinations, so writing about them and relating to Indonesia’s very diverse travel destinations is a little easier. This one is for the super sexy destination du jour, The Gilis, a string of three magical isles between Bali and Lombok. The Gilis are currently on everyone’s must see list – both the glitterati and eco-conscious sets – due to the being among the world’s few green islands… no motorized vehicles are allowed on the tiny isles of Gili T (that’s what everyone in the know is calling Gili Trawangan), Gili Air, and Gili Meno.

Inspiration: Anthropelago


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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