Daily Archives: November 15, 2012

Quotes + Thoughts | On the power of brand storytelling [4]

…while facts and figures are important and often integral to your presentation, it’s your story that will have your audience uncrossing their arms, leaning forward, listening and remembering. Still from Jon Thomas of Presentation Advisors, who yet again talks about … Continue reading

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Quotes + Thoughts | On the power of brand storytelling [3]

Yet another great example of brand builders and brand strategists who understand the power of storytelling in brand building. From Connecticut-based Presentation Advisors, a consulting company founded by Jon Thomas who advises organizations and companies how to tell compelling brand stories … Continue reading

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Quotes + Thoughts | On the power of brand storytelling [2]

…consumers no longer get primary messages about a brand from the brand itself. Instead, they are more likely to receive and listen to messages from their trusted circles of influencers (i.e. family members and friends), and other customers. ~ Stephen … Continue reading

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Quotes + Thoughts | On the power of brand storytelling [1]

We are immensely proud of our long and distinguished heritage, which stretches back over 300 years, to the founding of Scotland’s very first bank. Our history gives us a distinct identity in today’s competitive market. We are proud to be … Continue reading

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