Quotes + Thoughts | On the power of brand storytelling [1]

We are immensely proud of our long and distinguished heritage, which stretches back over 300 years, to the founding of Scotland’s very first bank. Our history gives us a distinct identity in today’s competitive market. We are proud to be the custodians of such a significant archive.

~ Susan Rice, MD of Lloyds Banking Group of Scotland.

This is an excellent example of an organization who understands the power of storytelling in brand building. The unique identity of any organization lies in the acknowledgement of its history, which translates into a series of stories of the organization’s business journey throughout its existence. It is these stories that give the organization its unique identity, and it’s these very stories that customers relate to on an emotional level.

Inspiration: Business Archives Scotland

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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