Krrb (pronounced Curb), online marketplace and social media; L3 Communications, USA; Claro (part of América Móvil Group), a Mexican telecom group that is one of the four largest mobile phone network operators in the world, with more than 50 million customers in Argentina, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Puerto Rico and Uruguay. The name Claro can mean bright, clear or of course in both Portuguese and Spanish; Red Circle Design Photography; FITC (Future, Innovation, Technology, Creativity) Forum, Canada; MLB (Major League Baseball) Team, Philadelphia Phillies; Xerox Document Management Co.; Showtime, Movie Cable TV Channel; Motorola, USA; Air Canada; Radioshack electronics retail stores, USA; NCAA (National Collegiate Athletic Association), USA; MLB Team, Arizona Diamondbacks; MLB Team, Cincinnati Reds; MLB Team Washington Nationals; Hoover Vacuum Cleaners, USA; Parson Cross Initiative, UK; the now defunct Northwest Airlines (has been acquired and incorporated into Delta); MLB Team, St. Louis Cardinals; Zimbabwe Mobile Telecommunications Company, Telecel; Quintiles, Clinical Research Company; Bank of Singapore, Private Banking arm of the OCBC Banking Group; Caltrain, Commuter train between San Francisco, San Mateo and Santa Clara, Bay Area, Northern California; Red Circle Communications, UK; Castelli, Italian Cycling Apparel Brand; The Easy Button from Staples Office Supplies Store, USA; Leica Optics and Lenses, Germany; Selezione Zanotto, online wine and lifestyle store; ATARI Video Entertainment System, Japan; Hamar Laser Instruments, laser alignment & calibration technology, USA; Bank of Montreal, part of Canadian Banking Group,BMO; Carbonell Inmobiliaria, Spain-based Realtor in Ontinyet, Valencia Province; FAGOR Kitchen Equipment, Spain; Red Circle Tea, USA; Kinnevik Investments, Sweden; Herman Miller Office Furniture, USA; JEFF Awards, Professional Theater Awards for Greater Chicago Metro Area; Jakarta-based Bank DKI, Indonesia; Minneapolis-based Cardinal Accounting & Tax Firm; Manitowoc Industrial Group, Canada; WOKON, a Leeds, UK-based chain of Fast Casual Chinese Restaurants; Full Sail University, Online Education, USA; California State University Chico (CSU Chico); Universidade Presbiteriana Mackenzie (Mackenzie Presbyterian University), Sao Paulo, Brazil; Tricor Gbobal, Outsourced Business Services, Hong Kong; Netx Digital Advertising & Marketing Agency, NYC; Entergy Power Utility Company, Arkansas, USA; Trademob, online marketing app; Sterling Bank, Lagos, Nigeria; Univerzita Pardubice (Pardubice University), Czech Republic; Style Network (Old Logo), a TV Station that focuses on Style and Fashion, a Division of NBCUniversal, USA; JJ Wade & Associates Insurance Co., Davidson, North Carolina; Hawaii-based Lily Lotus Yoga Apparel and Activewear; Plymouth University, UK; CNET, USA, tech product reviews, news, price comparisons.
There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.”
Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate.
Facebook, Twitter, Linked-IN, Groupon, and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us. And for all the children born in internet era, life without it is simply unfathomable.
I’ve been on a personal mission myself, in pursuit of suspiciously similar looking Logos and Corporate Identities. A fruitful quest to date, having come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism. Sheer coincidence? Or copycats? An ever changing, ever amassing encyclopedia of visual identity is just a click away.
Turns out being a true original is increasingly difficult, if not virtually impossible.