Quotes + Thoughts | Jöel Desgrippes on Emotional Branding

“Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialog with the consumer, can this product or service qualify to be a brand.”

Joël Desgrippes, Design Thought Leader, Co-Author of “Emotional Brand Experience” with Marc Gobé


Inspiration: K2 Communications

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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