Daily Archives: November 30, 2012

Lighter side of branding | A glass of wine a day keeps the doctor away

The Italians have a saying: “Una cena senza vino e come una giornata senza sole.“ ~ Italian proverb which translates to: “Dinner without wine is like a day without sun”. And we all know about the health benefits of enjoying … Continue reading

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Lighter side of branding | A different perspective on beer bottles

I honestly don’t know whether this print ad for Romanian Beer Ursus (Bear in Latin) is real or it’s the work of a blogger who just flipped the green beer bottles upside down and gave us this comic relief. Ursus … Continue reading

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Lighter side of branding | Cheeky ad copy to lure travelers to get off their…

I found this while researching budget airlines for a Brand Strategy project for a client. I chuckled when I read this ad copy for Cebu Pacific, an LCC (Low Cost Carrier) from The Philippines. Notice the  cheeky ad that reads: … Continue reading

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