Lighter side of branding | Cheeky ad copy to lure travelers to get off their…

Cebu-Pacific_Cheeky-Copy_Bali-1

I found this while researching budget airlines for a Brand Strategy project for a client. I chuckled when I read this ad copy for Cebu Pacific, an LCC (Low Cost Carrier) from The Philippines. Notice the  cheeky ad that reads: “Betcha buy Bali now” which is a pun on the 1972 classic soul number “Betcha by golly wow”, by The Stylistics.

Cebu-Pacific_Cheeky-Copy_Juan-Way-1

And their other one is just as funny! “Free one way ticket” written as “Free Juan-way ticket”.

Most English speakers in Southeast Asia (and much of Asia) would probably not read it correctly, but bear in mind that The Philippines was a Spanish colony for over 300 years, so they know how to pronounce Juan properly!

The following is how the promotion looks in Cebu Pacific’s website.

Cebu-Pacific_Cheeky-Copy_Bali-2Cebu-Pacific_Cheeky-Copy_Juan-Way-2

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Philippines and tagged , , , . Bookmark the permalink.

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