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Monthly Archives: December 2012
Destination Branding | Pursuing innovation to her shores, using Irish luck [2]
The related TVC that formed part of the IDA Ireland‘s “Innovation Comes Naturally“ Campaign. The Ireland campaign was developed at McConnells, Dublin, by creative director/copywriter Laurence Keogh and creative director/art director Tim Mudie. Media planning and buying in the United … Continue reading
Quotes + Thoughts | On the best way of doing business
I stumbled upon this quote in b2me‘s website, a UK-bsaed Tourism Brand Consulting Co. How appropriate! We all know that regardless of the digital era, the most effective and impactful way of building business is through personal relationships. Whether it’s … Continue reading
Destination Branding | Pursuing innovation to her shores, using Irish luck [1]
Quick, what comes to mind when I throw at you the name Ireland? If you follow international business news your answer today would probably be quite different from say four years ago, pre global recession. In those days, Ireland was … Continue reading
Logo + Corporate Identity | Enclosed letters
Van Ride, Troy, Michigan, USA; Alltell Wireless Communications, Little Rock, Arkansas; Arketi Group, Technology PR & Digital Marketing, Atlanta, GA; EDS (Electronic Data Systems), now part of HP; New York City’s MTA (Metropolitan Transit Authority); Manitowoc Industrial Group, Canada; M2 Optics, North Carolina, USA; Merrell, Hiking … Continue reading
Logo + Corporate Identity | Geometric exploration [2]
Duran Machinery Manufacturer of high quality Folder Gluers, USA; Mercury Credit Card Payment Solutions; IFFO, Diversified UAE-based Business Group of FMCG (Fast Moving Consumer Goods) and other business ventures; Brookfield Homes, US-based Homebuilders; Home Builders Association of Metropolitan Harrisburg, Harrisburg, PA, … Continue reading
Posted in Argentina, Australia, Belgium, Canada, Czech Republic, Ecuador, France, Germany, Hungary, Ireland, Italy, Mexico, Nigeria, Poland, Romania, Russia, Singapore, Slovakia, South Korea, Spain, The Netherlands, UAE, UK, USA
Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building
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Quotes + Thoughts | Wilde on Identity
“Be yourself. Everyone else is already taken.“ ~ Oscar Wilde, Irish Author + Poet [1854 – 1900] For other Oscar Wilde quotes, please click here. Inspiration: Etsy
Logo + Corporate Identity | Streaks galore
CSR Plc, UK; VIPAR Heavy Duty, USA; Brandt Engineering, a company that designs, builds, services and retrofits energy-efficient building systems; Air Force Federal Credit Union, USA; Aloha Federal Credit Union, HI, USA; Northern Light Venture Capital Firm, Shanghai, China; Dean Pumps, … Continue reading
Posted in Australia, Bangladesh, Belgium, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, India, Indonesia, Ireland, Lebanon, Macau, Morocco, Mozambique, New Zealand, Russia, Singapore, South Korea, Spain, Switzerland, The Netherlands, UK, USA
Tagged Brand Building, Culture Code, Design, Graphic Design, Innovation & Brand Strategy, Logo & Corporate Identity, Role of Culture in Brand-Building
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