CSR Plc, UK; VIPAR Heavy Duty, USA; Brandt Engineering, a company that designs, builds, services and retrofits energy-efficient building systems; Air Force Federal Credit Union, USA; Aloha Federal Credit Union, HI, USA; Northern Light Venture Capital Firm, Shanghai, China; Dean Pumps, a brand from Met Pro Corp, USA; Constellation Brands, Premium Wine, Beer, and Spirits Company, USA; AmerisourceBergen, Drug Distribution Co., USA; Xcenda (Consulting Arm of AmerisourceBegen), USA; Advocate Rx Solutions and ION Solutions (other AmerisourceBergen subsidiaries); British Gas, UK; SHIP (State Health Insurance Assistance Program), USA; NICC (Northeast Iowa Community College), IA, USA; Meridien Credit Union, USA; Bellco Credit Union, Denver, CO, USA; EMD (Excel Meridien Data), USA; Meridien 1 Consulting Co., Cambridge, UK; Porto Seguro Insurance Co., Brazil; EMAS, Global Offshore Marine Construction Contractor, Singapore; Advanced Hair Restoration, Seattle, WA, USA; River Valley Asset Management, Singapore; World Business Management Corp., Unity on the North Shore Church, Evanston, IL, USA; ClearEdge Power, Hydrogen Power, USA; Buyside Financial Consulting Co., NYC, USA; Borealis Group, Plastics Manufacturer, USA; Mammoth Mountain Ski Resort, CA, USA; Talent HR Solutions (OLD LOGO), Outsourcing & Recruitment Agency, Honolulu, HI, USA; Union Gas Co. (Spectra Energy Subsidiary), a major Canadian natural gas storage, transmission and distribution company based in Ontario; Tyndall National Institute for ICT Research, Dublin, Ireland; Valley Health System, Hospital and Medical Group, Ridgewood, NJ, USA; Ascent Media Group, Santa Monica, California-based Ascent Media Group provides creative and technical media services to the media and entertainment industries through its Creative Services and Networks Services groups. Through more than 70 facilities in California, New York, London, Singapore and other locations throughout the world. HEM Business School (Institut des Hautes Etudes de Management – Institute of Graduate Management Studies), Morocco (with campuses in all of Morocco’s five major cities: Casablanca, Rabat, Marrakech, Tangier, and Fez); TRA (Telecommunications Regulatory Authority), Lebanon; Peme Engineering Co., UK; Cannon Pacific, Street Sweeping Services, serving Orange County and San Diego County, CA, USA; Eagle Creek Luggage and Active Gear, USA; Steria Mummert Consulting Co., Germany (part of France-based Steria Group); The Observatory at the University of Hawaii, Hilo, Hawaii, USA; Hong Kong Yachting, Boat, Junk and Yacht Hire, Hong Kong, China; Computer Music Center at Columbia University, NYC, USA; Discovery Museum and Planetarium, Bridgeport, CT, USA; Fenton Chamber of Commerce, Fenton, MI, USA; Lord Fairfax Community College (LFCC), Warrenton, VA, USA; Yachting Australia; Wide Bay Australia Bank; Erie Federal Credit Union, Erie, PA, USA; Cambridge Savings Bank, Massachusetts, USA; The Mortgage Institute (L’Institut Hypothécaire), Mortgage Training, Quebec, Canada; Hotel Cardoso, Maputo, Mozambique; The Good Water Company, India; California State Water Resources Control Board, CA, USA; General Aviation Serves America, USA; Banner Sun Health Research Institute, Sun City, AZ, USA; Banner Health, AZ, USA; iCell Digital Solutions, Singapore; International CeMAT Forum, Hannover, Germany; US Library of Congress; Semarang, Indonesia-based Dafam Hotels & Resorts, Indonesia; Baker Hydro, Pool Supplies and Services, USA; ARC Technical Resources, Electromagnetic Compatibility Training, Equipment, Systems & Services, San Jose, CA, USA; ARC (Australian Refrigeration Council), and their ARCTick Certification Mark; Politie (Flemish)/Police (French), Belgian Federal Police; Southern California Gas Utility Company, CA, USA; Forum Credit Union, Indianapolis, IN, USA; Gazprom, Russian Natural Gas Company; New World Ventures, a Venture Capital Firm owned by Chicago-based Pritzker Group (the name behind Hyatt Hotels & Resorts), USA; RapidIO Interconnect, USA; NMA (National Mining Association); PAC (Pacific Athletic Club), Del Mar, San Diego, CA; Gewerbe Radio, Germany; One Source Power, a subsidiary of Boston-based Maverick Construction Co., USA; Dutch municipal water company, Dunea that serves The Hague (Den Haag in Dutch) Metro Area; Arch Coal, St. Louis, MO, USA; SouthCoast Healthcare, USA; Vio Hotels by Semarang, Indonesia-based Dafam Hotels; Ràdio Altea webradio, Spain; Anderson Area Chamber of Commerce, City of Anderson, South Carolina, USA; Torrey Pines Bank, San Diego, CA, USA; Viscom Visual Communication, Ltd., a Digital Creative MarComm Agency, Dhaka, Bangladesh; Ingeniørhøjskolen i Aarhus (Engineering University Aarhus), Aarhus, Denmark; Singapore Logistics Association; AMTRAK, US-based Railroad Company; IHA (Interior Health Authority), Vancouver, BC, Canada; TIBCO Software Co., Palo Alto, CA, USA; Quest Software Co. (acquired by HP), USA. Nord Stream, Zug, Switzerland, Nord Stream is a natural gas pipeline through the Baltic Sea. The pipeline is a key factor in securing energy security in Europe; ESA (Energy Service Associates), Boulder, CO, USA. Hankook Performance Tires, South Korea; WellCare Health Plans, USA; First Foundation Bank, San Diego, CA, USA; Sperry Rail Services, a company contracted by most of the major railroads in North America to inspect rail, Danbury, CT, USA; Sky Shuttle, Helicopter Shuttle Services between Hong Kong and Macau; Water Supplies Department, Hong Kong; The West Coast Regional Council, Greymouth, New Zealand; Masima Marketing Solutions, Jakarta, Indonesia.
The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye! Most of today’s organizations are well-versed in this most fundamental of branding-building exercises.
Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.
I consider myself as a visual creature, and the past few years i’ve been on a personal mission to identify suspiciously similar looking Logos and Corporate Identities. Allow me to add a footnote, however, as I’ve learned from past experience; the opinions on the similarities are subjective, representing my views. And my sole intention is simply to demonstrate that we are all inspired by the same things. Now more than ever, thanks to the internet.
To date I’ve come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism. Sheer coincidence? Or copycats?
Realistically of course, I’m not discounting the simple fact that some may have been inspired by the same ideas. Nevertheless, it’s an ever changing, ever amassing encyclopedia of visual identity that’s just a click away. Here’s a look at some.
There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.” Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate Fast forward to the Internet and Social Media era, connecting the human race like never before in history, like a labyrinth of busy bees. Facebook, Twitter, Linked-IN, Groupon, Instagram, Pinterest, Path and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us. And for all of you digital natives (those born after 1980s when internet and digital revolution was in full swing) out there, I’m sure life without it is simply unfathomable. It turns out that being a true original is increasingly difficult, if not virtually impossible. Inspiration: The Financial Brand