Destination Branding | Pursuing innovation to her shores, using Irish luck [2]

Irish-Shamrock_3-leaf-clover_IE-1The related TVC that formed part of the IDA Ireland‘s Innovation Comes Naturally Campaign.

The Ireland campaign was developed at McConnells, Dublin, by creative director/copywriter Laurence Keogh and creative director/art director Tim Mudie. Media planning and buying in the United States are being handled by BCA Marketing Communications in New York.


“Clean energy. Green technology.  And fresh thinking. Why businesses are putting down roots in Ireland.”

Brand name: Ida Ireland
Agency: Mcconnells
Country: Ireland
Category: Public awareness
Released: October 2009
Credits & Description:
Advertising Agency: McConnells, Dublin, Ireland
Creative director / Copywriter: Laurence Keogh
Creative director / Art director: Tim Mudie

Inspiration: Coloribus; The Inspiration Room

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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