Destination Branding | Pursuing innovation to her shores, using Irish luck [2]

Irish-Shamrock_3-leaf-clover_IE-1The related TVC that formed part of the IDA Ireland‘s Innovation Comes Naturally Campaign.

The Ireland campaign was developed at McConnells, Dublin, by creative director/copywriter Laurence Keogh and creative director/art director Tim Mudie. Media planning and buying in the United States are being handled by BCA Marketing Communications in New York.

ireland-clean-energy

“Clean energy. Green technology.  And fresh thinking. Why businesses are putting down roots in Ireland.”

Brand name: Ida Ireland
Agency: Mcconnells
Country: Ireland
Category: Public awareness
Released: October 2009
Credits & Description:
Advertising Agency: McConnells, Dublin, Ireland
Creative director / Copywriter: Laurence Keogh
Creative director / Art director: Tim Mudie

Inspiration: Coloribus; The Inspiration Room

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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