Monthly Archives: January 2013

Social Entrepreneurship | Because innovative thinking knows no borders and can be nurtured anywhere.

I was instantly drawn to the organization’s website when I read the following two paragraphs: “to create an ecosystem of entrepreneurship and social innovation for scientists, technologists and engineers in the Middle East and beyond.” “We envision a world in … Continue reading

Posted in ICT (Information and Communication Technologies), Innovation & Brand Strategy, Saudi Arabia | Tagged , , , , , , | Leave a comment

Lighter side of branding | Graphics galore…

Bookworld Logo Animation from Interbrand on Vimeo. Fascinating animation and graphics for Australian bookseller, Bookworld. Inspiration: Brand New; Design Bull

Posted in Ads, TVCs & Commercials, Australia | Tagged , , , , , , | Leave a comment

Brand building | What’s in a name… ?

“An identity in its most basic form is a name. The next layer is the way you present it. That’s the clever bit; conveying a message through a name. If you can build an identity in black and white, with … Continue reading

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Lighter side of branding | When storytelling comes to life…

A fascinating look at how story telling and digital animation come together to bring a story to life. Great animation indeed! Enjoy! A short film for NZ Book Council, “Going West” by Maurice Gee. Produced by New Zealand Ad Agency, … Continue reading

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Logo + Corporate Identity | Circle coterie doppelgängers

Lipitor, Cholesterol Reduction Medication, Pfizer Pharmaceuticals, USA.; Seattle Center, originally built for the 1962 World’s Fair, the 74-acre Seattle Center is a park, arts, and entertainment center in Seattle, Washington; Daylife, a cloud storage solutions service, USA; CPA Global; Singapore-based Global Brand Forum; Birmingham International Airport, UK; PTK … Continue reading

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Lighter side of branding | A daughter’s first year as freshman

Very moving! Just watch it. I know I can relate to the experience of letting your kid go off to college, while parent-child bond is maintained using technology. And that’s of course where google chrome comes in. This TVC shows … Continue reading

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Lighter side of branding | Reinterpretating Bach for the digital age

Here’s another of Alexander Chen‘s creations, this a reinterpretation of Bach. (2011) by Alexander Chen. Video capture. Interact at which visualizes the first Prelude from Bach’s Cello Suites. Using the math behind string length and pitch, it came from a … Continue reading

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