Daily Archives: January 6, 2013

Lighter side of branding | Being grateful to a grand idea…

In the USA, the period between Thanksgiving and New Year’s Eve marks the most important calendar of the year for festivities that bring family, friends, neighbors, communities, and other loved ones together to express gratitude, do good unto others, bring … Continue reading

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Brand building | Acknowledge and celebrate your (brand) heritage [3]

As with my previous posts on Lincoln’s new brand strategy and direction, and as it relates to the introduction the new 2013 Lincoln MKZ. Here’s how the TVC was made. Lincoln’s brand story includes Presidents, Statesmen, Celebrities, and other Illustrious … Continue reading

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Brand building | Acknowledge and celebrate your (brand) heritage [2]

Lincoln was originally called the Lincoln Motor Company in 1922, when Edsel Ford signed the agreement purchasing the company from its founder Henry Leland. During its early years, Edsel worked with numerous custom-body suppliers to make Lincoln one of the … Continue reading

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