Brand building | Acknowledge and celebrate your (brand) heritage [3]

Logo_Lincoln Lux Car Brand_dian hasan branding_US 3As with my previous posts on Lincoln’s new brand strategy and direction, and as it relates to the introduction the new 2013 Lincoln MKZ.

Here’s how the TVC was made.

Lincoln’s brand story includes Presidents, Statesmen, Celebrities, and other Illustrious Figures. Can you recognize some of them?


Lincoln’s past logo and nameplate


Lincoln’s past logo and nameplate


A Lincoln Presidential Limousine


President Frank Delano Roosevelt


Famous faces featured in Lincoln 2013 MKZ’s ad. From Presidents to screen and music legends, to other luminaries. All attest to Lincoln’s long and illustrious history and rich brand story. Here’s Clark Gable.


Dean Martin


The all-new 2013 Lincoln MKZ, mid-size luxury sedan

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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