Lighter side of branding | Being grateful to a grand idea…

Logo_JP-Morgan-Chase_dian-hasan-branding_US-1In the USA, the period between Thanksgiving and New Year’s Eve marks the most important calendar of the year for festivities that bring family, friends, neighbors, communities, and other loved ones together to express gratitude, do good unto others, bring smiles to the less fortunate, besides all the merrymaking… and of course the biggest shopping season of the year for which any retailer is hoping and praying will make their year, and put it in the black.

Logo_JP-Morgan-Chase_dian-hasan-branding_US-2So a season that is sprinkled with both religious and culturally-significant events that begin with Thanksgiving, Hanukkah, Christmas, Kwanza, and ends with New Year’s Eve that always sees plenty fanfare, it’s heartwarming to see a year-end message like this TVC from JPMorgan Chase. Beautifully crafted, with a message and visuals that speak volumes!! Enjoy!

The TVC may be geared toward an American audience, but the message is universal!

Let’s give thanks to an idea
A grand idea called America
The idea that if you worked hard,
if you had a dream,
if you worked with your neighbors…
you can do most anything.

This led to other ideas,
like liberty, and rock & roll.
To free markets, free enterprise,
and… free refills.

It put a man on the moon,
and a phone in your pocket.
Our country has gone through a lot
over the two centuries and a half.

But this idea isn’t fragile.
When times are tough,
it rallies us as one.

Everyday more people believe in the American idea.
And when they do,
the dream comes true.

We’re grateful to be a part of it.

And it comes to a close, with “Happy Holidays, from all of us at JPMorgan Chase & Co.”

Inspiration: Business Insider

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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