A great TVC from Martell, a well known French liquor brand that promotes the idea of tapping into our inner strength, mustering our courage, and summoning our self confidence to do great things in life. Tap into our true potential, brains, smarts, talent, and witty creative side. The ad communicates to all of us (a sip of this cognac brand may of course help somewhat) whenever self-doubt sets in and kidnaps our self confidence. I know I’ve had my share of writer’s block and other genres of mental blocks.
As cliche as it is, the power to be or not to be is really in our minds. Whether we think we can or cannot, it’s all in our head!
The best part I like about this TVC is its tagline:
“We all have wings.
Few of us know how to use them.”
And this is how it was made: