At its very core, Brand Building is all the effort you take to make your product and service stand out in a crowded marketplace. How to make it become the chosen one, the product or service the customer chooses, the brand the customer falls in love with and develops an emotional bond with…
Essentially, you’d want the analogy of positioning your brand as the square fruit in a line of round fruits. You must accentuate your difference, and promote your uniqueness. This encompasses your unique selling proposition (USP). It’s what makes you, YOU! This will get you noticed.
First step: you’ve got to understand your IDENTITY first, tap into your “Id”, much like individuals who stand out from the crowd. We all know we want to be perceived as unique individuals, with our something unique to offer and bring value to the table. Brands are no different, and operate on the same premise.
Inspiration: Flanders INSHAPE