Lighter side of branding | Reinterpretating Bach for the digital age

Alexander-Chen_creator-of-NYC-Subway-SoundsHere’s another of Alexander Chen‘s creations, this a reinterpretation of Bach.

Baroque.me (2011) by Alexander Chen. Video capture. Interact at Baroque.me which visualizes the first Prelude from Bach’s Cello Suites. Using the math behind string length and pitch, it came from a simple idea: what if all the notes were drawn as strings? Instead of a stream of classical notation on a page, this interactive project highlights the music’s underlying structure and subtle shifts.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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