Lighter side of branding | When storytelling comes to life…

Logo_NZ-Book-Council_dian-hasan-branding_NZ-1A fascinating look at how story telling and digital animation come together to bring a story to life. Great animation indeed! Enjoy!

A short film for NZ Book Council, “Going West” by Maurice Gee.

Produced by New Zealand Ad Agency, Colenso BBDO.

Colenso BBDO was briefed by The New Zealand Book Council, to develop a piece of film that would inspire more New Zealanders to read more books. Colenso worked with Andersen M Studios in London to develop a concept that would show Maurice Gee’s classic novel, Going West, coming to life through hand cut ‘pop up’ scenery springing up from the pages…” —via press release from New Zealand Book Council

Inspiration: Design Related

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, New Zealand and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s