Brand building | What’s in a name… ?

Quote_on-crucial-naming-role-in-brand-identity_jason-smith_UK-1

“An identity in its most basic form is a name. The next layer is the way you present it. That’s the clever bit; conveying a message through a name. If you can build an identity in black and white, with just the name and something going on inside it, that’s the holy grail.”

~ Jason Smith, Graphic Designer, Founder of “Fontsmith” 

Inspiration: Design Bull

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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