Monthly Archives: February 2013

Brand Building | How to compete in a free info-fueled world

I love this brief video from Forbes which essentially talks about the importance of companies’ understanding their USP, how to compete with a world full of free information. Also how to deal with understanding the meanings that customers attach to … Continue reading

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Hotel Branding | Fancy crashing in a shipping container pop-up hotel? [1]

The term “Sleeping Around” may conjure up rather negative images to denote someone who’s hops beds, and not necessarily of the business-travel or leisure-travel kind! But this is exactly the description that this unique pop-up hotel concept from Antwerp, Belgium … Continue reading

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Hotel Branding | Fancy crashing in a shipping container pop-up hotel? [2]

I found the Sleeping Around Pop-Up mobile hotel (please see my previous post) so fascinating and decided to dig a bit further, and found a relevant article in Design Boom on the background of its inception. I’ve seen a few … Continue reading

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Hotel Branding | When you’re already known for your carefree furniture… go the distance… plant a flag [1]

Dedon is a furniture brand from Germany, popular for their all-weather artificial wicker furniture. Their popularity is huge in resort areas – especially in beach destinations across in South East Asia. And if the old adage “imitation is the greatest … Continue reading

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Lighter side of branding | Tapping into the reptilian brain…

“Some people collect shells, at Pulau Joyo we collect moments.” I stumbled upon this phrase on a private island just off of Singapore, Pulau Joyo (Joyo Island), a private island resort in Indonesia’s Riau Archipelago Province just 2 (two) hours … Continue reading

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Hotel Branding | IBIS’ new pillow talk

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Quotes + Thoughts | Thoreau on self discovery

“Not until we are lost do we begin to understand ourselves.”   ~ Henry David Thoreau [1817 – 1962], American Author, Poet, Philosopher, Thought Leader Inspiration: Tumblr

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