“A business based on brand is, very simply, a business primed for success.” David F. D’Alessandro
The brand creation process is a long one, it requires perseverance, consistency and an underlying emotional connection with the target segment. Its aim is to instill a level of brand loyalty in its customers, which will in turn generate exponentially increasing recurring streams of income. This process needs to be thought through thoroughly from the very beginning of developing a business model. It is far more challenging to change the perception of your product/service in the mind of your customer once it is established. Therefore, focus on first impressions and how to position your product/service from the onset.
Listed below are 5 steps to help you get started in the brand creation process. I believe these are vital foundational steps. The development of a brand is however not limited to these steps alone, and I will discuss…
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