Lighter side of branding | Tapping into the reptilian brain…


“Some people collect shells, at Pulau Joyo we collect moments.”

I stumbled upon this phrase on a private island just off of Singapore, Pulau Joyo (Joyo Island), a private island resort in Indonesia’s Riau Archipelago Province just 2 (two) hours southeast of Singapore. It perfectly embodies what I always talk about – that brands that connect with customers are those that connect on an emotional level, and it’s driven by the meaning that customers attach to the product or service. A compelling brand is one that can go beyond providing the functional value, and rather delivers the emotional and symbolic values.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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