At its fundamental core, technology are man-made tools that provide solutions to every day problems and challenges. They help us make things better, easier, faster, stronger, and more efficient. And when you throw in the human side of it, then you get a very compelling role of technology.
Such is the message in this TVC campaign from Apple on the latest version of their smart phone, the iPhone 5. And the ad ends with the following voice over:
“Every day, more people connect face-to-face on the iPhone than any other phone.”