Lighter side of branding | Wendy’s hidden message

Logo_Wendy's_NEW-LOGO_dian-hasan-branding_US-1Wendy’s announced a major rebranding exercise in Q1 2013. It included a refreshed logo with the famous face of a spunky freckled redhead. The new logo apparently caught the attention of many a bloggers. The blogosphere immediately went abuzz with the finding of a hidden message in Wendy’s ruffled collar. Upon closer inspection, especially on Wendy’s styrofoam cups with all-red logo, you can clearly read the word “MOM”.



The new logo features Wendy sporting a ruffled collar that spells the word “mom.” Photo: MSN


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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