Wendy’s announced a major rebranding exercise in Q1 2013. It included a refreshed logo with the famous face of a spunky freckled redhead. The new logo apparently caught the attention of many a bloggers. The blogosphere immediately went abuzz with the finding of a hidden message in Wendy’s ruffled collar. Upon closer inspection, especially on Wendy’s styrofoam cups with all-red logo, you can clearly read the word “MOM”.