Hotel Branding | ALTternative brand-building route to target Gen Y [3]

Logo_ALT-Hotel-Toronto_www.brandsarchive.com_works-company=0&filterformname=filter&tags=hotel&category=0&btnfilter=_CA-1More exemplary work for ALT Hotels’ “We Do Less” campaign. This Canadian hotel targets Gen-Y, and stays relevant by understanding the right brand communication.

The result is this unique campaign and the print ad poster series. Very much in line with ALT Hotels’ Brand Promise: “We Do Less,” beatifully crafted by Toronto-based Ad Agency TAXI and designed by Sébastien Bisson.

AltHotel_AnnMagazine_Concierge_EN_1

How to position a boutique hotel that focuses on the essential and omits unnecessary faciities. Montreal, Canada-based ALT Hotels. Design by Sébastien Bisson

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How to position a boutique hotel that focuses on the essential and omits unnecessary faciities. Montreal, Canada-based ALT Hotels. Design by Sébastien Bisson

ROOMS_Ref-Mat_Alt-Hotels_We Do Less Print Campaign_CA 15

How to position a boutique hotel that focuses on the essential and omits unnecessary faciities. Montreal, Canada-based ALT Hotels. Design by Sébastien Bisson

ROOMS_Ref-Mat_Alt-Hotels_We Do Less Print Campaign_CA 14

How to position a boutique hotel that focuses on the essential and omits unnecessary faciities. Montreal, Canada-based ALT Hotels. Design by Sébastien Bisson

Inspiration: Applied Arts; 200 Rooms

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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One Response to Hotel Branding | ALTternative brand-building route to target Gen Y [3]

  1. Pingback: Hotel Branding | ALTternative brand-building route to target Gen Y [4] | IDEAS INSPIRING INNOVATION

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