Daily Archives: September 9, 2013

Hotel Branding | Holiday Inn, redefining hospitality… [1]

The only constant is change. As in life, this adage applies to business and everything else. Nothing operates in a vacuum. It’s inescapable. Good brands know this by heart, and at the core of their business journey should be any … Continue reading

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Automobile Branding | Reinventing the world’s best selling sedan

Quick, can you name the world’s best-selling sedan of all time? If you answered Toyota Corolla, you’ve hit the bull’s eye! 40 million and counting have been sold since Corolla’s introduction in 1966. In 1997, the Corolla became the best … Continue reading

Posted in Ads, TVCs & Commercials, Japan, USA | Tagged , , , | Leave a comment

Lighter side of branding | The ugly side of parenting…

For all of you parents our there, we all know the trials and tribulations of parenting, the highs and lows of moulding our little bundles of joy into able-bodied productive citizens who contribute positively to future society. But don’t hold … Continue reading

Posted in Ads, TVCs & Commercials, Finland, USA | Tagged , , , | Leave a comment