The only constant is change. As in life, this adage applies to business and everything else. Nothing operates in a vacuum. It’s inescapable. Good brands know this by heart, and at the core of their business journey should be any and all efforts to sustain their brand’s relevance. The ability to stay connected with their customers, to resonate with customers’ minds… and become “the chosen brand”. Building brand loyalty and retaining (and hopefully expanding) market share should never be far from the agenda of any brand builder (yes that includes the brand owners and brand communicators, any third party responsible like Ad Agency and the like).
Holiday Inn‘s latest campaign is interesting as it promotes the hotel’s latest incarnation while making reference to its history. Holiday Inn ranks as one of the most recognizable hotel brands in the world. From its humble beginnings as a simple roadside hotel in Memphis, Tennessee in the 1950s to 434,357 bedrooms and 3,414 hotels across the world today! Here’s where Holiday Inn is taking its hospitality concept next. Today Holiday Inn is owned by UK-based IHG (Intercontinental Hotel Group), and includes brands like: Intercontinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, Even and Indigo, among others.
For over 60 years Holiday Inn® has been changing the way people travel. And we continue to change today. To keep you comfortable, connected and coming back. Because each day brings new ways to show you everything we can be. Holiday Inn. Change Your View.™
Kemmons Wilson, a resident of Memphis, Tennessee, initially came up with the idea after a family road trip to Washington, D.C., during which he was disappointed by the lack of quality and consistency provided by the roadside motels of the time. The name Holiday Inn was given to the original hotel by his architect Eddie Bluestein as a joke, in reference to the 1942 musical film Holiday Inn, starring Bing Crosby and Fred Astaire. The first Holiday Inn opened at 1941 Summer Avenue in Memphis, the main highway to Nashville, in August 1952 as Holiday Inn Hotel Courts.