Daily Archives: September 10, 2013

Hotel Branding | Marriott Rebranding [1]

I’m currently working on a brand strategy project for a major Indonesian property and hotel development company. We’ve been tasked with strengthening their hotel portfolio and brand architecture, repositom their existing hotels and crestong new hotel brands to better compete … Continue reading

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Hotel Branding | Holiday Inn, redefining hospitality… [2]

Still on Holiday Inn, it’s interesting to see the changes they’re making to their hotel lobby. Of all the public area, the lobby is the most visible, and also the one area most impacted by changing consumer behavior. In the … Continue reading

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