Ubigeo Inmobiliaria Realtor Services, Colombia; London-based Metia Digital Agency, with offices in NYC, Seattle, Austin, and Singapore; National Kidney Foundation, USA. Bezeq International, Israel’s leading internet and international telecommunications services provider company, Pelephone, Israeli Telco (a Bezeq subsidiary); Rede BLH (Rede Brasileira de Bancos de Leite Humano), Brazil; Japan-based TOSOH Chemical Company and Related Equipment; Regione Lombardia (Lombardy Region), Italy; Zentrick, The Netherlands; Vinci Construction Services, France; Eclipse Aerospace, USA; CSG (Consorci Sanitari del Garraf), Garraf Consortium of Hospitals and Clinics, Catalan Province, Spain; Blood Watch, a public healthcare program from NSW Government, Australia; CDV (Children of Domestic Violence), a Non Profit Organization that fights for the cause of children of domestic violence, NYC, USA; The Australia Heart Foundation; Give a Child a Helmet, a fund raising and community project for children in Vietnam from Global Giving; Actieplan Aaltjesbeheersing, The Netherlands; Hacienda Zuleta, a small Inn in Quito, Ecuador that promotes Planeta Sostenible (Sustainble Planet) practices, Ecuador; Banca Unnim (part of BBVA Banking Group), Catalunya Province, Spain; AgVeritas by XS Inc, Data Analysis, North Carolina, USA; Mozy, Online Data Backup and Cloud Computing Services, USA; Hochschule RheinMain, University of Applied Sciences, Wiesbaden, Russelsheim, Germany; Weblink International Hosting and Web-based Services, Indianapolis, IN, USA; HubSpot, an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers; TLB, Text Link Brokers; Enercell, a house brand from Radio Shack, USA; Otsuka Pharmaceuticals, Tokyo, Japan; Canvas Business Application, USA; Red Cell Marketing, Düsseldorf, Germany; Adobe Air from Acrobat, USA; Guimarães 2012, European City of Culture, Guimarães, Portugal; Omnes Capital, a Venture Capital Firm, Paris, France; Logo Design Finalist for UK Customer Experience Awards 2013, UK; Chemical Surfboards & Surf Apparel, USA; Schaefer Marketing Solutions, Social Media Marketing, Knoxville, TN, USA; Spark Modern Fireplaces, USA; Prépa-Langues Eurostages, French Language School, France; Heartbeat – La Chaine de L’Espoir, Beirut, Lebanon; The Aspen Institute, an international nonprofit organization founded in 1950 as the Aspen Institute of Humanistic Studies, Washington DC, USA; McLean County Chamber of Commerce, Bloomington, IN, USA; Etisalat (Emirates Telecommunications Corporation), a UAE-based telecommunications services provider, currently operating in 18 countries across Asia, the Middle East and Africa, Abu Dhabi, UAE; Tripbod, Social Media-based Travel Platform, London, UK; FRII, Internet Service Provider, Fort Collins, CO, USA; Coggins Promotional Marketing Services, Savannah, GA, USA; The ASI Show, Ad Specialty Industry’s Meeting Event, Various Locations across USA; Alpha Project, Christian Faith Program, North Blackburn, VIC, Australia; Weber Shandwick Public Relations Firm, NYC, USA; Telenor Group is a Norwegian multinational telecommunications company headquartered at Fornebu in Bærum, close to Oslo. It is one of the world’s largest mobile telecommunications companies with operations in Scandinavia, Eastern Europe and Asia; Goldfish Online Journal from Goldsmiths University of London, UK; Kansas City, Missouri-based, Water.org, a Non Profit Organization that works to promote water-based problem and alleviate poverty in Least Developed Countries by solving the challenge of water shortage and water accessibility. CRC for Water Sensitive Cities, Clayton, Victoria, Australia; Nabi Tablets, Los Angeles, CA, USA.
The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!
Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.
I consider myself as a visual creature, and the past few years i’ve been on a personal mission to identify suspiciously similar looking Logos and Corporate Identities. Allow me to add a footnote, however, as I’ve learned from past experience; the opinions on the similarities are subjective, representing my views. And my sole intention is simply to demonstrate that we are all inspired by the same things.
Now more than ever, thanks to the internet. To date I’ve come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism. Sheer coincidence? Or copycats?
Realistically of course, I’m not discounting the simple fact that some may have been inspired by the same ideas. Nevertheless, it’s an ever changing, ever amassing encyclopedia of visual identity that’s just a click away. Here’s a look at some.
There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.”
Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate.
Fast forward to the Internet and Social Media era, connecting the human race like never before in history, like a labyrinth of busy bees. Facebook, Twitter, Linked-IN, Groupon, Instagram, Pinterest, Path and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us.
And for all of you digital natives (those born after 1980s when internet and digital revolution was in full swing) out there, I’m sure life without it is simply unfathomable.
It turns out that being a true original is increasingly difficult, if not virtually impossible.
Inspiration: The Branding Source